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Richard Thaler

Аудиокниги

Цитаты

Davidцитирует10 месяцев назад
people are most likely to need nudges when decisions require scarce attention, when decisions are difficult, when people do not get prompt feedback, and when they have trouble translating aspects of the situation into terms that they can easily understand.
Davidцитирует10 месяцев назад
Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
Davidцитирует10 месяцев назад
many people will take whatever option requires the least effort, or the path of least resistance
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