Laurence Udell

Laurence Udell is founder and director of The UdellGroup. He formed the company to be a vehicle and role model for the type of organisation he aspired to lead and assist others to become; a place where every one of its members would be inspired and able to achieve both business success as well as personal fulfillment; where every person would feel a deep sense of alignment with the values of the business, and be able to live their authentic core purpose. He has been able to walk the path alongside leaders to help them to achieve the powerful results through achieving authenticity and alignment for themselves, their teams and their organisations. UdellGroup clients have overcome seemingly intractable problems, difficult challenges and achieved impressive financial results while fulfilling their full potential, significantly improving their well being and understanding their true purpose and meaning. It is Laurence’s true belief that amazing transformations and results are achieved when one understands and becomes who they truly are and hence the UdellGroup philosophy, ‘powerful results through meaningful lives’. Laurence utilised research from leading edge philosophers, scientists, psychologists, and management thinkers and his own research and life experiences to develop the 4 A’s Strategy Model™. A profoundly inspirational growth model which advances one’s understanding of success and fulfillment at both business and individual level via the exploration of consciousness, the markets, industries, the mind, beliefs and spirit, networks, space and time. His premise being that the health of the organisation is directly attributable to the spiritual, psychological and wellbeing of the leader and the leadership team. Laurence has demonstrated time and again how long-term success and shareholder value is achieved alongside ethical, authentic leadership and community spirit. He has applied this work with global corporations and SME’s, CEO’s Chairmen, Presidents, Directors and senior key players, to help to deliver powerful short, medium and long-term results with financial success whilst transforming their lives.