Eliyahu Goldratt

To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow

If I can find some logical relationship between our daily operations and the overall performance of the company then I’ll have a basis for knowing if something is productive or non-productive . . . moving toward the goal or away from it.

You see, there is more than one way to express the goal. Do you understand? The goal stays the same, but we can state it in different ways, ways which mean the same thing as those two words, ‘making money.’’’