Jill Soley

Each year, 600,000 companies start up in the US. More than three-quarters of those fail.

Over half of those failures—250,000 companies—cite lack of market need or poor marketing as the cause.

To be successful, you need to build a business, not just a product.

Having the best product won’t matter if no one knows about it or why it should matter to them. Understanding marketing and how to go to market successfully will make or break your business.

you see some unique opportunity or feel compelled to solve some problem in the world.

We can’t solve all of your problems, but we know how to take your product to market.

My company is at a point where I think we need marketing. But, I don’t really know what it is or where to start. Can you help?”

Even founders who do have marketing knowledge struggle to determine when and how to properly engage in—and extract the most from—marketing.

Apostrophe co-founder and CEO Cheryl Kellond put it well:

I’m the co-founder that can market. And I’m doing so many other things that on the marketing side, I might as well be a junior-level marketer.

If you look back at different industries, the company that has ended up in the top slot with the most market share is generally not the company with the best technology, but the one that had the best marketing.