Bernard Marr

If you can observe a move from one state, situation or element of performance to another that is strategically or operationally important to the success of your business then you can measure it

‘ICE’ approach:

Identify everything that is easy to measure and count
Collect and report the data on everything that is easy to measure and count
End up scratching your head thinking, ‘What on earth does this all mean and what are we going to do with all this performance data?’

If you want to succeed in a fiercely competitive market you need a way to measure progress (or otherwise) in real time not just after the fact