Marty Cagan

  • Saša Stojkovićцитирует9 месяцев назад
    It doesn't matter how good your engineering team is if they are not given something worthwhile to build.
  • Saša Stojkovićцитирует9 месяцев назад
    We need teams of missionaries, not teams of mercenaries.
  • Saša Stojkovićцитирует9 месяцев назад
    To be absolutely clear, the product manager is not the boss of anyone on the product team.
  • Saša Stojkovićцитирует9 месяцев назад
    Just as you need to know the language of computing, you also need to know the language of business. If you have never done so, you need to take a course in the basics of business finance.
  • Saša Stojkovićцитирует9 месяцев назад
    Rather than being measured on the output of their design work, the product designer is measured on the success of the product.
  • Saša Stojkovićцитирует9 месяцев назад
    Modern product marketing managers represent the market to the product team—the positioning, the messaging, and a winning go‐to‐market plan. They are deeply engaged with the sales channel and know their capabilities, limitations, and current competitive issues.
  • Saša Stojkovićцитирует8 месяцев назад
    These are called outcome‐based roadmaps.
  • Saša Stojkovićцитирует8 месяцев назад
    Outcome‐based roadmaps are essentially equivalent to using a business objective–based system such as the OKR system. It's the format that's different more than the content.
  • Ana Kashuroцитируетв прошлом году
    ome companies do formal business cases, and some are informal, but either way it boils down to the need to know two things about each idea: (1) How much money or value will it make? and (2) How much money or time will it cost? This information is then used to come up with the roadmap, usually for the next quarter, but sometimes as much as a year out.
  • Ana Kashuroцитируетв прошлом году
    Once an idea makes it to the top of the list, the first thing that's done is for a product manager to talk to the stakeholders to flesh out the idea and to come up with a set of “requirements.”
    These requirements might be user stories, or they might be more like some form of a functional specification. Their purpose is to communicate with the designers and engineers what needs to be built.
    Once the requirements are gathered up, the user experience design team (assuming the company has such a team), is asked to provide the interaction design, the visual design, and, in cases of physical devices, the industrial design.
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