Edward de Bono, polymath, writer, and philosopher, spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He mixed socially with powerful people, but he never stopped challenging their limited beliefs. He travelled the globe, bringing his lateral thinking techniques to schools, corporations, and leaders in crisis.

Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating
the field of creative thinking for half a century.

With contributions from de Bono’s former wife, Josephine de Bono, Sir Tony Blair, HRH Prince Philip and many others who knew de Bono — plus rare photographs from his family.

Reviews

“The book is filled with the voices of people who knew, loved, admired and worked with him… It’s de Bono viewed from the side, as remembered by those who were fond of him. It’s to Tucker’s credit that now such a private man comes into view so much more clearly… It leaves us free to engage with de Bono’s legacy, head on.”

_ Ranier Fsadni, Times of Malta Edward de Bono sideways (timesofmalta.com)

Book Review by Michael Hewitt-Gleeson — School of Thinking

“Love Laterally is a 2024 book about Edward de Bono by Sarah Tucker. The book truly lives up to its snappy name. There is lots of love. There is lots of lateral thinking. I enjoyed it immensely and also learned a lot about a man that I knew very well for fifty years. Edward de Bono’s books about Lateral thinking and thinking outside the box are concepts that are part of our culture and here to stay. Many of us have long since benefitted from Edward’s instruction and many others are yet to do so. Even a single sentence from this great thinker can change a brain and change a life… There are many fascinating stories and insights in this easy to read and lovely book…”

— Michael Hewitt-Gleeson, schoolofthinking.org

“Riveting read of a man who led his life in the fast lane and created a way for others to do the same.”
— Dave Trott, advertising guru

“An amazing and perceptive biography.” — Anne Sebba, author of That Woman: The Life of Wallis

'I loved this book so much. I initially never heard the name, Edward de Bono but after learning that he is behind what it’s means to be a creative thinker and think outside the box I was fascinated. After reading this book I learned a lot more about Edward de Bono and understood how he thought the way he did. When I read the book there were events in his life that I couldn’t believe were real but I loved all the juicy stories that made him the man he was. It’s a shame that there is a generation of people who don’t know who he is and what he brought to the world.' ***** -Amazon reviewer

About the authors

Sarah Tucker is the best-selling author of seven novels, seven children’s books and seven books on wellbeing and mental health for adults, young adults and children.

She is Ambassador to various ‘forward think’ organisations including Homerton Cambridge Changemakers and is leading an initiative for Thinking Classes in schools.

She is a Lecturer at Cambridge University, Hawkwood Centre and Bath Spa University, is a former presenter for TV and radio and a travel writer for many publications and national newspapers.

Baroness Helena Kennedy is a practitioner at the English Bar, a King’s Counsel Director at the International Bar Association’s Institute of Human Rights. She has been principal of an Oxford College, head of the British Council, head of the UK Human Genetics Commission, and chair of various legal and arts organisations. For many years, she has chaired the foundation that funds the Booker Prizes for Fiction.

Sarah Tucker

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