Jason Jennings (b. May 31, 1956, Negaunee, Michigan) is the author of the 2001 Harper Collins NY Times bestseller, It's Not The big That Eat The Small - It's The Fast That Eat The Slow, and his subsequent business bestsellers for Penguin Putnam , Less Is More (2004) and Think Big-Act Small (2006).He began his career as a broadcast journalist and later owned radio stations in Oklahoma, Washington and Arizona. The consulting firm he founded Jennings-McGlothlin & Company became the largest media consultancy in the world and served clients in the broadcasting and retail industries.He does between sixty and eighty keynote speeches each year around the world and in 2007, USA Today named him one of the three most in demand business speakers in the nation alongside Tom Peters and Jim Collins.