Dale Carnegie

"My popularity, my happiness and sense of worth depend to no small extent upon my skill in dealing with people."

In almost every sentence there are a few MOUNTAIN PEAK WORDS that represent the big, important ideas.

EMPHASIS is a matter of CONTRAST and COMPARISON.

emphasis: that of applying force to the important word and subordinating the unimportant words.

To yell is not a sign of earnestness, intelligence, or feeling. The kind of force that we want applied to the emphatic word is not entirely physical.

emphatic word may be spoken more loudly, or it may be spoken more softly, but the real quality desired is intensity, earnestness. It must come from within, outward.

There is only one excuse for a speaker's asking the attention of his audience: He must have either truth or entertainment

for big emphasis, it is advisable to lay stress on every single syllable in a word,

big emphasis, it is advisable to lay stress on every single syllable in a word

The news that takes an important place in the morning edition will be relegated to a small space in the late afternoon edition. We are interested in new ideas and new facts.