Jay Levinson

Guerrilla marketing flourished and gained fans for 10 straightforward reasons, not the least of which is that it really and truly does help guerrillas generate higher profits

is simple and not complicated.
2. It works every time if you do it right.
3. It has an enticing name that attracts experimentation

It fits small business, which grows at a record pace.
5. It is affordable no matter how dismal the economy.
6. It embraces new forms of marketing.
7. It eliminates most of the stress about marketing.
8. It is ideal for the internet and connected world.
9. It helps big business as much as small business.
10. It grows profits for businesses around the planet