Selection bias, coupled with confirmation bias, is a lever also used by influencers on social media. Most of them choose only to show what their followers demand to see: luxury hotels, paradise beaches, makeup and perfect bodies… Recently, more and more influencers, following the Australian Essena O’Neill,29 denounced what they call the “fake life” shown on Instagram. This “fantasy life” is a source of frustration for their followers because the photos feed the feeling of mediocrity they have regarding their own lives, and for the influencers, this life – which requires them to exclusively post photos of the same standard as the ones before, meaning to never put on a single pound or show any imperfections – creates huge pressure. Everyone ends up losing: the influencers and the followers.