Mr. Bittu Kumar works for Retail industries and consumer fashion, Brand promotion and E-commerce Marketing and business consultancy across the world. Experienced in Business movement analysis, Business re-structuring and process re-engineering for running organisations. The main objectives of the author through his books are to make the readers aware of changing trends in global markets and to provide brief introduction and explanations of essentials in the various subjects. He believes in creating passion in every work he embarks upon and thus achieving success.