Eric J Scott

Social media bridges the gap between introducing yourself to potential customers and turning them into brand-loyal evangelists. It awards you a platform for building trust by forging strong connections with customers.

It gives you the opportunity to establish the credibility and authority of your brand before people can trust you enough to buy from you.

In the world of email marketing, ESP does not refer to extrasensory perception. You do not have to be telepathic to be a great marketer. ESP is the abbreviation for Email Service Provider.