Erika Hall

the point person—the person responsible for the plan, the keeper of the checklist.

Decide how much time and money you will be devoting to research, and who will be involved in which roles. Identify subjects and, if necessary, decide how you’re going to recruit them. Include a list of materials.

Or you might find that the name of a particular competitor keeps coming up during an interview, so you decide to add fifteen minutes of competitive usability testing to the interview so that you can observe your target customers using their service.