• Limit your use of be-verbs (is, am, are, was, were, be, being, been)
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Active verbs merit effort and attention for at least three reasons. First, they supply a sense of agency and urgency to your writing by telling you who did what to whom. A scientist’s passive locution, ‘The research was performed’, lacks the honesty and directness of ‘We performed the research’.
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Second, active verbs add force and complexity to otherwise static sentences. When you write, ‘The pandemic swept through South America’, you implicitly liken the pandemic’s effect to that of a fire sweeping through a forest or a broom sweeping clear a cluttered floor. ‘The pandemic was very serious’ simply doesn’t spark our imagination in the same way.