What was the name of the first maple flavor instant oatmeal cereal?

What brand is the oldest major soft drink in America?

What do the “m’s” in M&Ms stand for?

Who was the Barbie doll named after?

Which toothpaste had Bucky Beaver as a mascot?

The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust.

Barry Silverstein