Steve Blank

The Startup Owner's Manual

The Four Steps to the Epiphany

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

HBR's 10 Must Reads on Business Model Innovation (with featured article “Reinventing Your Business Model” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)