Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain, and Experian. In 2012, he founded Product People (productpeo.pl), a product management consultancy. With a number of associates, he provides help to companies large and small needing an extra pair of hands, and his clients include After the Flood, BBC, eWise, Inkling, Saberr, SwiftServe, and What Users Do.Jock routinely teaches classes at General Assembly and BBC Academy on product management and mentors startups, entrepreneurs, and product professionals. He holds a master's degree in classics from the University of Cambridge, UK; is the author of the blog I Manage Products (imanageproducts.uk); and regularly contributes articles to Mind the Product (mindtheproduct.com). You can tweet him @jockbu and can generally find him at ProductTank each month in London.