Rob Fitzpatrick

Doing it wrong is worse than doing nothing at all. When you know you’re clueless, you tend to be careful. But collecting a fistful of false positives is like convincing a drunk he’s sober: not an improvement.

We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.

The Mom Test:

Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more