Bill Burnett

Reframe: Three-quarters

rode all the merry-go-rounds and grabbed for all the brass rings she would f

rode all the merry-go-rounds and grabbed for all the brass rings she would find happiness.

He had a solid career and a solid life

an “encore” career—work that combines personal meaning, continued income, and social impact.

What do you want to be when you grow up?”

The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some destination. It’s not

about answering the question once and for all and then it’s all done

What people need is a process—a design process—for figuring out what they want, whom they want to grow into, and how to create a life they love.

Problem Finding + Problem Solving = Well-Designed Life