Ann Handley

Ann Handley is the author of Everybody Writes (Wiley 2014), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at AnnHandley.com.

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Loai Alaaцитирует2 года назад
“The best

content experiences are pitched perfectly in the sweet spot, the nexus

of all those human factors.”
Loai Alaaцитирует2 года назад
empathy for the customer experience should be at

the root of all of your content, because having a sense of the people you
Loai Alaaцитирует2 года назад
are writing for and a deep understanding of their problems is key to

honing your skill.
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