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“The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what
you want to say, then say it as simply as possible.”
you want to say, then say it as simply as possible.”
simple means making it easy for the
customer. It means being the customer’s advocate.
customer. It means being the customer’s advocate.
“The marketer should be identifying (and ruthlessly
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