Jordan B. Peterson

I did not know then that an irrefutable argument is not necessarily true, nor that the right to identify with certain ideas had to be earned.

I read something by Carl Jung, at about this time, that helped me understand what I was experiencing. It was Jung who formulated the concept of persona: the mask that “feigned individuality.”3 Adoption of such a mask, according to Jung, allowed each of us—and those around us—to believe that we were authentic. Jung said:

When we analyse the persona we strip off the mask, and discover that what seemed to be individual is at bottom collective; in other words, that the persona was only a mask of the collective psyche. Fundamentally the persona is nothing real: it is a compromise between individual and society as to what a man should appear to be. He takes a name, earns a title, exercises a function, he is this or that. In a certain sense all this is real, yet in relation to the essential individuality of the person concerned it is only a secondary reality, a compromise formation, in making which others often have a greater share than he. The persona is a semblance, a two-dimensional reality, to give it a nickname.4

discovered that beliefs make the world, in a very real way—that beliefs are the world, in a more than metaphysical sense. This discovery has not turned me into a moral relativist, however: quite the contrary. I have become convinced that the world-that-is-belief is orderly; that there are universal moral absolutes (although these are structured such that a diverse range of human opinion remains both possible and beneficial). I believe that individuals and societies who flout these absolutes—in ignorance or in willful opposition—are doomed to misery and eventual dissolution.

Beware of single cause interpretations—and beware the people who purvey them.

sometimes, when things are not going well, it’s not the world that’s the cause. The cause is instead that which is currently most valued, subjectively and personally

Territory matters, and there is little difference between territorial rights and social status. It is often a matter of life and death.

wrens and lobsters are very different. Lobsters do not fly, sing or perch in trees. Wrens have feathers, not hard shells. Wrens can’t breathe underwater, and are seldom served with butter. However, they are also similar in important ways. Both are obsessed with status and position

Doing so involves extreme risk, and is not something to be engaged in without forethought: one or both lobsters will emerge damaged from the ensuing fray, perhaps fatally.

Anyone who has experienced a painful transformation after a serious defeat in romance or career may feel some sense of kinship with the once successful crustacean

A lobster with high levels of serotonin and low levels of octopamine is a cocky, strutting sort of shellfish, much less likely to back down when challenged. This is because serotonin helps regulate postural flexion. A flexed lobster extends its appendages so that it can look tall and dangerous,