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Andrew Chen,Sonal Chokshi,Jeff Jordan

The Basics of Growth Marketing: User Acquisition

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Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds -- but how does one go beyond a mindset of "growth hacking" to thinking about growth more systemically and holistically? a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay) dig into the fundamentals of growth, starting with user acquisition.
0:23:37
Издательство
a16z
Серия
a16z
Год выхода издания
2022
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