Nir Eyal is a behavioral designer and bestselling author of Hooked: How to Build Habit-Forming Products. His second and brand new book is titled, Indistractable: How to Control Your Attention and Choose Your Life.
In today’s fast-paced, tech-driven world, distractions live everywhere - from the pop-up ad online to the ping of your phone to the push notification on your computer. On this episode, Chad and Nir explain why we get distracted and identify tactics for how to overcome it.
