David Cain of Raptitude talks about how that which is normal quickly becomes invisible. Episode 1773: Whatever Becomes Normal Becomes Invisible by David Cain of Raptitude on Personal Growth Opportunities David Cain is a writer and entrepreneur living in Winnipeg, Canada. On a particular boring day at his office job in 2009, he started Raptitude. His interest has always been human society and the internal human experience, and Raptitude became his megaphone for his thoughts about those things. It found an audience rather quickly and it’s been central to his life ever since. In 2013, he left his day job to write full time. The original post is located here: and in and ! Go to and use code old80 to get a total of $80 off across 5 boxes, including free shipping on your first box! Interested in advertising on the show? Visit