12. (Ch 3.2) The Rise of AOL

Summary:
America Online survives the inevitable run-in with Microsoft, only to come out the other side stronger.  The company has to endure major PR fiascos and network capacity issues, but eventually sees itself firmly established as one of the major players of the dot com era.

Bibliography:

http://www.wired.com/wired/archive/3.09/aol.html?pg=6&topic=
http://www.wired.com/wired/archive/4.12/ffaol.html?pg=3&topic=&topic_set=
http://www.businessweek.com/stories/1996-04-14/the-online-world-of-steve-case
http://www.businessweek.com/stories/1996-08-25/has-the-net-finally-reached-the-wall
Swisher, Kara; AOL.com