#114 Part Two: The SCIENCE of a Brilliant Sales Page

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?
Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.
Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.
Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.
EPISODE FREEBIE Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page FREE DOWNLOAD
Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.
With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.
Here are some of the questions we are going to dive into:
What is the most crucial part of any sales page? Do I know what imagery will compel my audience to buy? What types of testimonials do I need to curate? What are my product’s benefits and features? How long should my sales page be? Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!