Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base?

Wondering how to reach specific niche audiences with Facebook ads?

To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online. He describes himself as a normal guy from Kentucky who loves helping others. He's also the founder of the Flip Your Life Community.

Shane explains how to use website traffic generated by Google ads to retarget Facebook users.

You'll discover how highly focused keywords help manage your marketing costs.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
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Shane's Story

Shane and his wife Jocelyn met at the University of Kentucky. After graduation, Jocelyn initially worked a corporate job and Shane coached football. They then decided to become schoolteachers, which they did for about 10 years. Shane taught social studies and continued to coach, while Jocelyn was an elementary school librarian.

After some bad experiences at work, Shane realized he had traded control of his life for job security. He started looking for other things to do because he knew there had to be a better way. This was in 2012.

One day, as Shane and his wife were driving around town, Shane said, "I wonder if I can get 100 people to send me $50." She asked what he was talking about and Shane said that out of the 7 billion people on the planet, surely 100 would give him $50. If they all did that in a month, it would be $5,000, and for 12 months in a row, it would be $60,000. If they could do that every month, they could quit teaching.

Shane didn't know how he was going to make this money but he was determined to figure it out. He began seeking information about business. One day while mowing the grass, Shane decided to look up business podcasts. An image of a guy looking at the podcast art with his eyeballs caught Shane's attention. It was Smart Passive Income with Pat Flynn.

In the podcast, Pat talked about how he sold a study guide and would email it to people. Shane decided he and Jocelyn could sell PDFs of information. After trying different things online, they were finally able to figure it out. They sold lesson plans to teachers and football playbooks to coaches. A year later, Shane and Jocelyn replaced their income.

As soon as they quit their jobs (which they did on September 27, 2013), people started asking questions. For example, Lindsay, a friend of Jocelyn's, quit her job to be a stay-at-home mom and wanted advice on making money online. They helped Lindsay create digital products and she made $1,000 on the Internet in a month. This money enabled Lindsay to be at home with her daughter every day.

After Shane and Jocelyn realized their experience and knowledge could change the lives of others, they started Flipped Lifestyle. It has helped a lot of people.

People ask why it's called Flipped Lifestyle. Shane explains that everybody flipped out after Jocelyn and he left their jobs, where they had tenure and insurance. Shane recalls how his mom cornered him and said, "Shane Sams, you have babies. You have lost your mind. You have flipped out. And I do not approve of this decision." Hence, Flipped Lifestyle.

Listen to the show to hear Shane recall how much sharing online business skills meant to his friends.

Why Combine Google Ads With Facebook?

Early on, Shane and Jocelyn discovered a lot of the marketing advice available online didn't work for ...