The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we interact as consumers, employees, or entrepreneurs on all levels. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that 'out-care' and 'out-love' their competition see the biggest returns. In The Thank You Economy, he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Passionate and persuasive, he reminds us that surviving and thriving today takes more than just hard work - it takes a heartfelt thanks to those who make it possible.
