Ray Daniels is the founder of the Cicerone program, and before that he held a number of unique roles at the Brewers Association. And before that he was a marketer and public relations professional, and author.
We’re going to chart Ray’s journey, look at how Cicerone has evolved over the years, examine who it’s for and who it’s not, and discuss how it maintains relevance in an industry with about 10,000 more breweries than when it started.
